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" --Wall Street Journal
phytochemicals
authoritative and illuminating entries on individuals from Alexander the Great to Frank Zappa
The fifth in the "Gallery" series
Mythomania: Tales Of Our Times, From Apple To Isis NB STAT " --Wall Street JournalDespite our culture's proclaimed respect for scientific reason, we live in a society that is no less bedazzled and bedevilled by myth than those of our remote ancestors. Roland Barthes first examined the mythical resonances of consumer products in the 1950s. Far from being demystified, consumerism has since morphed into a universal religion, its compulsory ritual of shopping essential to our economic survival. Myth has also invaded the political
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